SBJ/July 17-23, 2017/Research and Ratings

Social study: How leagues, teams stack up

SportsBusiness Journal and Hookit teamed up to see which teams and leagues have the most socially engaged fan bases. For this study, Hookit analyzed all Facebook, Twitter and Instagram posts made by approximately 1,255 leagues, federations and teams from June 16, 2016, to June 1...

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