Stadium will title sponsor Sports Marketing Symposium

Stadium, a soon-to-launch premier video destination for sports fans, and SportsBusiness Journal/Daily are teaming up to present the 2017 Sports Marketing Symposium.

Logo for Stadium's symposium.

“We are thrilled to be partnering with a next-generation sports media company like Stadium as they shape their programming, form their brand identity and prepare for the network’s launch,” said Richard Weiss, publisher of SportsBusiness Journal/Daily.

Stadium replaces Momentum Worldwide, which served as title sponsor of the event in 2015 and ’16.

Stadium was formed this spring through the merging of 120 Sports’ live studio operations, Silver Chalice’s Campus Insiders’ live college games and Sinclair’s American Sports Network’s distribution and live college games. The new network, scheduled to launch later this summer, will showcase exclusive live and on-demand games and events, extensive highlights, classic games, original programming and daily live studio programming.

Stadium also will feature a 24/7 linear feed distributed across both digital and broadcast platforms as well as an array of on-demand digital content.

“We look forward to partnering with industry leader SportsBusiness Journal/Daily to produce a high-quality thought leadership event that will allow us to communicate with brands and highlight Stadium’s unique position in the marketplace,” said Jason Coyle, Stadium CEO.

Stadium is owned by a collection of industry leaders, including Silver Chalice, Sinclair, MLBAM, the NHL, PGA Tour and Time Inc.

Since 2003, the symposium has studied the marketing plans of some of the most active brands in sports. It addresses both best practices and emerging trends in sports marketing while also assessing the category’s challenges. In recent years, the speaker faculty has included senior executives from Anheuser-Busch InBev, Coca-Cola, MillerCoors, Dick’s Sporting Goods, GM, McDonald’s, Gatorade and many others.