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Volume 21 No. 2
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Matt Brown, Greensboro Coliseum Complex

Photo by: JULIE KNIGHT
MATT BROWN
Managing director
Greensboro Coliseum Complex

In his 23 years running the complex, Brown has led expansion of the city’s publicly owned venues to include an aquatics center, an amphitheater and the ACC Hall of Champions. A few years ago, the 21,000-seat coliseum underwent a $24 million makeover to remain in competition with bigger markets for the ACC men’s basketball tournament. Brown’s résumé includes stints with both SMG and Spectacor, its forerunner in Philadelphia.