Photo by: GETTY IMAGES
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Anheuser-Busch InBev
STYLE POINTS:
Perennially the biggest sponsorship spender in sports, A-B InBev’s properties range from the NFL to the Drone Racing League. Highlights include the old — an ad celebrating the Cubs championship with archival Harry Caray footage — along with the new: esports and virtual reality initiatives.
Photo by: BRIDGESTONE
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Bridgestone
STYLE POINTS:
Bridgestone increased visibility and awareness through its Olympics, NFL, NHL and motorsports sponsorships effectively enough to help sales grow 2 percent last year, when the overall tire category declined.
Photo by: ESURANCE
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Esurance
STYLE POINTS:
Esurance’s “every egg in one basket” strategy with MLB, MiLB and San Francisco Giants catcher Buster Posey has helped significantly increase both brand awareness and purchase intent in a category with as much marketing noise as any.
Photo by: JPMORGAN CHASE
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JPMorgan Chase
STYLE POINTS:
High-visibility sponsorships like the U.S. Tennis Association, Madison Square Garden and Chase Center in San Francisco — future home of the Golden State Warriors — have helped the financial services giant attain and retain customers in one of the most competitive categories.
Photo by: GETTY IMAGES
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Pepsi Beverages
STYLE POINTS:
Pepsi continues to fuse its music and entertainment assets as artfully as any brand, if not better. Pepsi was the most discussed brand at Super Bowl LI, with #PepsiHalftime as the most tweeted brand hashtag on Super Bowl Sunday.
