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Volume 21 No. 43
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Best in Sports Social Media


Chicago Bulls


STYLE POINTS:


Buoyed by their NBA Team Digital Content of the Year award-winning LoopaBulls series, the Bulls had a robust following on multiple platforms in the U.S. and overseas. The team also monetized its audience by selling its compelling and engaging content series to partners.



Dallas Cowboys


STYLE POINTS:


When the Mannequin Challenge became the latest craze last year, the Dallas Cowboys were all in on social media, posting their efforts from the team plane. That one post drew 10 million views on social media, and was one element of a wider content push on social media.


Photo by: MLS


Major League Soccer


STYLE POINTS:


MLS leveraged its millennial, tech-savvy fan base with several approaches across social media, including the use of Instagram Stories, doing a press conference at Twitter’s headquarters, and creating a digital headquarters in San Jose around its All-Star Game.



NBC Sports Group


STYLE 
POINTS:


NBC Sports experienced tremendous growth across its major social media platforms and executed unique partnerships with Buzzfeed and Snapchat around the U.S. Olympic team trials and the Rio Games. Johnny Weir’s tweet-powered brooch was the talk of the Kentucky Derby.



WWE


STYLE POINTS:


Embracing new technology and platforms, especially livestreaming, WWE had the No. 1 sports channel on YouTube and was a pioneer in the use of Snapchat Live Story and Instagram Live Story production, giving followers a candid, vibrant look behind the scenes of its biggest events.