Since the 2016-17 PGA Tour schedule began last October, 596 brands have combined to spend an estimated $178.85 million to advertise during PGA Tour telecasts through March 26, an increase of 3 percent compared with the same time period last season, according to SportsBusiness Journal’s analysis of iSpot.tv data. Those brands accounted for 1,714 unique ads, with total airings reaching 36,546.
| Brand |
Unique spots (total no. of airings) |
Estimated TV spend |
| Titleist |
22 (514) |
$5,580,593 |
| FedEx* |
5 (665) |
$5,375,433 |
| Microsoft Cloud* |
4 (235) |
$5,121,890 |
| Mercedes-Benz |
22 (755) |
$5,091,435 |
| Callaway |
9 (546) |
$4,787,741 |
| TaylorMade |
14 (489) |
$3,796,572 |
| GolfNow.com |
9 (1,220) |
$3,288,670 |
| Geico |
34 (302) |
$3,254,360 |
| Farmers Insurance |
6 (280) |
$3,140,902 |
| Dell EMC |
5 (180) |
$2,892,251 |
* Official PGA Tour partner
Note: Excludes spending by the PGA Tour
| Brand: Ad title |
Total no. of airings (prime-time airings) |
Estimated TV spend |
| Callaway GBB Epic Drivers: “Jailbreak Technology” |
190 (32) |
$2,995,273 |
| Microsoft Cloud*: “Turning Insects Into Field Biologists” |
84 (9) |
$2,230,215 |
| GX-7 X-Metal: “Consistency” |
258 (101) |
$2,217,263 |
| FedEx*: “Passive Aggressive” |
172 (25) |
$2,131,873 |
| Konica Minolta*: “Nobody Cares” |
30 (0) |
$2,006,883 |
| Farmers Insurance: “Chauffeur Terrier” featuring Rickie Fowler |
114 (22) |
$1,926,315 |
| Microsoft Cloud*: “Changing the Future of Golf” featuring Bryson DeChambeau |
56 (6) |
$1,720,851 |
| Aflac*: “Ski Patrol” |
44 (3) |
$1,644,062 |
| Mexico Tourism Board: “Riviera Maya: Live it to Believe it” |
135 (26) |
$1,599,783 |
| FedEx*: “Goofy Glasses” |
155 (20) |
$1,523,991 |
* Official PGA Tour partner
Note: Excludes spending by the PGA Tour
Source: iSpot.tv
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Note: The data listed represents regular-season demographics only.
Source: Magna analysis of Nielsen Sports and US Census data
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Note: The data listed represents regular-season demographics only.
Source: Magna analysis of Nielsen Sports data
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