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Volume 21 No. 6
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Coast to Coast

Red Sox sign BDA agency

Bensussen Deutsch & Associates reached an exclusive three-year deal with the Boston Red Sox. BDA will develop and execute campaigns to engage Red Sox sponsors and fans with officially licensed branded merchandise, in-stadium consumer promotions and other key initiatives.

PHPA marks 50 years

    The Professional Hockey Players’ Association will celebrate its 50th anniversary during the 2017-18 season. The announcement was made during the 2017 American Hockey League All-Star Classic in Lehigh Valley, Pa., where the association also unveiled its 50th anniversary logo. The logo, designed by M Style Marketing, includes the key foundational words strength, unity and prosperity.
    The player mark from the association’s current primary logo is encompassed within the “0” to symbolize the players who have not only been represented and protected by the PHPA over the past 50 years but who have also helped build the association over that same time. Anniversary celebrations will officially launch in June at the PHPA annual meeting in Orlando.

Bills spending on second practice field

The Buffalo Bills are adding a second outdoor practice field next to New Era Field. The team will invest more than $4.3 million on the project, with Erie County spending an additional $550,000 to build a two-lane road that will ring a portion of the site. Work is expected to start this spring.

UC selects NKU arena for interim

The University of Cincinnati men’s basketball team will play 7 miles south at BB&T Arena on Northern Kentucky University’s campus for the 2017-18 season while Fifth Third Arena is being renovated. UC had considered downtown’s U.S. Bank Arena and Xavier’s Cintas Center.

Lions’ average ticket price up to $99

The Detroit Lions are raising ticket prices for the fourth consecutive season, according to a Detroit Free Press report. The Lions said that ticket prices increased an average of 2.8 percent to about $99 a ticket, which ranks in the bottom half of the NFL. Last year, the Lions raised ticket prices an average of 7.8 percent.

Captains going big with Panasonic

The Lake County Captains, Class A affiliate of the Cleveland Indians, plan to have a new HD LED video board installed at Classic Park for the 2017 season. The new Panasonic display will be nearly triple the size of the old video board. It will measure 22 feet tall by 50 feet wide.


‘Raised Royal’ campaign rolls out
The Kansas City Royals debuted “Raised Royal” as the campaign for the 2017 season. The effort illustrates that loyalty is driven by something much deeper than a World Series championship. Walz Tetrick Advertising, now in the fifth season of its partnership with the team, worked with the Royals on the idea.

Royals, Sun Life sign multiyear deal
The Royals and Sun Life Financial U.S. reached a partnership through the 2020 season. Sun Life and the Royals will raise funds and hold community events aimed at promoting diabetes awareness, as well as health and physical activity.

MillerCoors, Boulevard pouring at The K
The Royals extended and renewed partnerships with MillerCoors and Boulevard Brewing Co. Miller Lite will again be an official beer of the team this season and will have a significant presence throughout Kauffman Stadium. Boulevard will be the official craft beer partner of the team, and the partnership will give Boulevard a larger footprint throughout the stadium.

Dolphins continue Cancer Challenge

The Miami Dolphins capped another successful Dolphins Cancer Challenge last weekend. The event is the NFL’s single largest fundraiser. The seventh annual endeavor boasted more than 4,000 cancer fighters who biked, ran, walked and volunteered throughout all of South Florida with a goal to tackle cancer. Funds are still being collected through March 31.

The committee, interns, NCAA visitors, affiliates, vendors and volunteers will use the space for planning Final Four events.

New office for 2019 Final Four

The Minneapolis local organizing committee for the 2019 Final Four tipped off a 28-month planning cycle by opening a signature downtown office space. Features include flooring by Connor Sports, HD screens by LG and a fully stocked refrigerator provided by Coke. Other features include locally commissioned art elements and a lighted case for the 2019 trophy.

Study shows UFC event’s dollar impact
The UFC announced the results of an economic impact analysis of UFC 205 on Nov. 12 at Madison Square Garden: $37.4 million in economic output and $18.3 million in salaries and wages for the city and state. The event also supported an estimated 300 jobs and generated $1.6 million in taxes for the state.

Cosmos headed to Brooklyn
MCU Park in Brooklyn will be the new home of the New York Cosmos. The NASL team will host a total of 16 regular-season NASL matches at MCU Park this year beginning with the home opener April 1. The team had played at Hofstra’s Shuart Stadium since its return to the league in 2013.

Warriors set D-League record

The Santa Cruz Warriors on Feb. 12 established an NBA D-League single-game attendance record, with a crowd of 17,497 at Oracle Arena for the game against the Oklahoma City Blue. This marked the first time the team had played at Oracle, the home arena of its NBA affiliate.

Orlando City tickets going fully mobile

Orlando City SC tickets will be paperless this season, and the club is launching a “Lion Nation” mobile app as its preferred method for ticket access, according to an Orlando Sentinel report. Team partner Ticketmaster reportedly approached the club about a year ago to discuss going paperless.

Outback Bowl signs official bank

Pilot Bank joined the Outback Bowl as an official game sponsor in a multiyear agreement. Pilot will receive designation as the official bank of the bowl, which celebrated its 31st game last month.



Rangers planning smaller stadium
League Championship side Queens Park Rangers are drawing up plans for a new 30,000-seat stadium on the site of the Linford Christie Stadium, according to a London Times report. The club scaled down its ambitious project, announced four years ago, to leave Loftus Road for a 40,000-capacity ground.

Spain’s La Liga opening new office
La Liga, which already has overseas offices in Dubai, the U.S., China, India, Nigeria and South Africa, is now opening an office in Mexico. It is part of the league’s bid to boost its international presence, and it will be doing so in conjunction with a local partner, sports marketing agency Global W Mexico.


McLaren investing in new facility
McLaren Automotive launched a partnership with the University of Sheffield’s Advanced Manufacturing Research Centre in Rotherham, according to a Bdaily report. In a $62 million investment, the launch of a purpose-built production facility next to the center is expected to create up to 200 jobs in the region.

West Brom setting preseason dates
Premier League side West Bromwich Albion is making plans for a preseason tour of China and Hong Kong, according to an Express & Star report. The team would likely visit Shanghai, where owner Guochuan Lai resides.

World Cup stadium opens
A Russian stadium built for the 2018 World Cup and dogged by problems opened to the public with mixed reviews, according to an AP report. The 68,000-capacity stadium hosted 10,000 locals for a free action sports show designed to test the arena’s logistics and security system. Some were impressed with the spaceship-like design and lighting, but others criticized the $738 million price tag.

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