Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Most Influential

50 Most Influential: No. 35 — Sandy Douglas / Bea Perez



BYRON E. SMALL / ATLANTA BUSINESS CHRONICLE; GETTY IMAGES


35

sandy douglas

President

Coca-Cola North America

CHANGE FROM 2015: +5


bea perez

Chief Sustainability Officer

Coca-Cola Co.

CHANGE FROM 2015: NOT RANKED

Coke is nearly as ubiquitous as A-B across American sports and faces similar challenges: share slippage and the decline of full-calorie brands. In addition to changing consumer tastes, Coke marketers like Douglas and Perez must now fend off a global movement to tax their core product. Perez this year was given authority over the company’s global assets, retailing and licensing division, which includes its major sports properties.



Previous Next

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2016/12/05/Most-Influential/35.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2016/12/05/Most-Influential/35.aspx

CLOSE