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Volume 22 No. 23
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50 Most Influential: No. 23 — Brian France



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23
Brian
France

Chairman & CEO

NASCAR

CHANGE FROM 2015: -10

The last 12 months were quieter for France after a two-year run of progressive moves that included a new playoff format, green initiatives, new TV deals, a new retail model and the sport’s charter system. Critics debate the relevance of NASCAR compared to years ago, but France is hoping to end his year on a high note by landing a new title sponsor that could help the sport skew younger.

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