50 Most Influential: No. 23 — Brian France
Chairman & CEO
NASCARCHANGE FROM 2015: -10
The last 12 months were quieter for France after a two-year run of progressive moves that included a new playoff format, green initiatives, new TV deals, a new retail model and the sport’s charter system. Critics debate the relevance of NASCAR compared to years ago, but France is hoping to end his year on a high note by landing a new title sponsor that could help the sport skew younger.