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Reader Survey

2016 SBJ/SBD Reader Survey: Media, Marketing and Sponsorship

Properties you would most want your company aligned with as a sponsor:

NBA 56%
NFL 35%
MLB 30%
NCAA 25%
MLS 21%
PGA Tour 19%
NHL 14%
USOC 14%
EPL 13%

Responses 642
Note: Respondents could select three.

Corporate sponsor you would most want aligned with your sports property:

Nike 37%
Under Armour 34%
Apple 31%
Coca-Cola 19%
Google 19%
Amazon 16%
American Express 12%
Anheuser-Busch 11%
Gatorade 11%

Responses 631
Note: Respondents could select three.

Seattle Sounders alum Steve Zakuani signs an autograph at a fan night sponsored by Delta - Getty Images

Property that would benefit the most from an influx of sponsorship dollars:

MLS 21%
WNBA 18%
Minor League Baseball 7%
LPGA 6%
NWSL 6%

Responses 612


Twitter stock: Buy, sell or hold?

Buy 22%
Sell 30%
Hold 48%

Responses: 623

Most effective social media platform for engaging sports fans:

Twitter 53%
Facebook 21%
Instagram 15%
Snapchat 9%
Other 1%

Responses: 635

Least effective social media platform for engaging sports fans:
Raiders:

Snapchat 36%
Facebook 32%
Instagram 20%
Twitter 10%
Other 2%

Responses: 623

Showing NFL Thursday night games on Twitter will _________ the TV ratings of league broadcasters CBS and NBC.

Help 14%
Hurt 31%
Have no effect on 55%

Responses: 640

In the next seven years, will a technology company like Twitter, Amazon or Apple secure exclusive media rights for live event broadcasts of one of the four big leagues in North America?

Yes 65%
No 35%

Responses: 644

Does your household have a traditional pay TV (cable/satellite) subscription?

Yes 90%
No 10%

Responses: 641

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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