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Volume 22 No. 49
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Coast to Coast

Cal’s new multimedia rights deal comes on the heels of a new 10-year shoe and apparel contract with Under Armour worth $86M.
Photo by: GETTY IMAGES

BERKELEY, CALIF.
Cal switches to Learfield

The University of California agreed to a new 10-year multimedia rights deal with Learfield that will yield the school close to $100 million in cash and promotion over the life of the contract. Cal formerly had its multimedia rights with IMG College. Cal considered bids from the incumbent and three other options, including the Pac-12’s multimedia rights business.

BUFFALO
Bills, Sabres extend with Entercom

Entercom Buffalo will remain the radio outlet for the Buffalo Bills and Buffalo Sabres for the next several years. The agreement will run through the respective 2020-21 seasons for both teams and keep the radio broadcasts on WGR-AM 550, an all-sports station. Terms of the deal were not disclosed.
 
Venuetize launching team, arena apps
Pegula Sports and Entertainment contracted with Venuetize to connect with the fan base of the Buffalo Bills and Sabres as well as those who patronize the HarborCenter in Buffalo. A mobile app for each team and the entertainment complex will be relaunched. Venuetize’s mobile platform will provide extensive data and analytics on visitor behavior.

Bills tie tackles to soup donations
Campbell’s Chunky soup, Tops Friendly Markets and the Buffalo Bills defense will again team up for the Tackle Hunger program. For each tackle that the Bills’ defense makes, Campbell’s and Tops will donate 20 cans of soup to area food banks. This will be the third season of the initiative.

DETROIT
Lions offer ‘Fast Pass’ entry

The Detroit Lions are offering season-ticket holders expedited entry into Ford Field for an annual fee of $50, according to a Detroit Free Press report. The Fast Pass pilot program, open to 1,500 fans, was done in response to season-ticket holder surveys. Fast Pass fans have access to a private entry lane at Gate E on the stadium’s north side.

HOUSTON

Startups making pitches to Dynamo
BBVA Compass, through its Bright Futures initiative, partnered with the Houston Dynamo to launch The Pitch — a contest in which small businesses and startups compete for the opportunity to win $10,000, a consultation with Houston Dynamo ownership, a consultation with a BBVA Compass executive and 2017 Houston Dynamo season tickets. The top four entries will be announced Oct. 7, with the overall winner being selected by a fan vote.

LOS ANGELES
Giveaway anchors Scully weekend

The first 50,000 fans in attendance at the Los Angeles Dodgers’ game Sunday against the Colorado Rockies — Vin Scully’s final home game — will receive a commemorative edition of Dodger Insider magazine. Fan Appreciation Day will feature tributes to Scully throughout the day as part of Vin Scully Weekend. Scully is in his 67th and final season in the broadcast booth for the Dodgers.

MINNEAPOLIS-ST. PAUL
Chef leading arena’s food strategy

The Minnesota Timberwolves and Lynx partnered with chef David Fhima to revamp Target Center’s food offerings as the arena undergoes renovations. The process will be chef-driven, with Fhima attending every home game and other local chefs making appearances throughout the seasons to provide custom menu items.

NEWARK

Devils fans get their 15 seconds
The New Jersey Devils and Prudential Center reached an agreement with 15 Seconds of Fame that will make the Devils the first NHL team to offer fans the company’s in-arena personal video technology and social media app beginning this season. Fans who appear on the video board during games will be able to instantly receive personalized video clips on their mobile devices.

NEW YORK
Tennis legends head to Barclays Center

Tennis champions John McEnroe, Andy Roddick, James Blake and Jim Courier will play in the first tennis event at Barclays Center, the PowerShares QQQ Cup, on Jan. 7. Tickets went on sale Sept. 9. McEnroe will replace Andre Agassi, who withdrew due to a back injury.

PHILADELPHIA
Temple to host table tennis tourney

The $150,000 Seamaster Women’s World Cup table tennis tournament featuring Olympic gold medal winner Ding Ning of China and U.S. Olympians Lily Zhang and Jennifer Yue will take place on the Temple University campus in Philadelphia Oct. 7-9. It is the first time that this prestigious singles tournament has been held in the U.S.

PHOENIX
Ticket Galaxy gets PIR rights

Ticket Galaxy will be title sponsor of the Phoenix International Raceway’s Nov. 12 NASCAR Xfinity Series race and as PIR’s official secondary market ticket provider. The Ticket Galaxy 200 will serve as the semifinal race in the Chase for NASCAR Xfinity Series title.

SEATTLE
Fans can score Delta miles

Delta Air Lines’ new deal with the Seattle Seahawks, called 12status, awards SkyMiles to Delta members for every Seahawks passing yard at CenturyLink Field. The deal also includes 500 bonus miles for every 12,000 people who sign up for 12status and 1,200 miles should fans at the Dec. 15 game create enough noise to cause five false-start penalties against the visiting L.A. Rams.


      COAST TO COAST — BEYOND THE COASTS


BATH, ENGLAND
Rugby team, Dyson extend deal

Premiership rugby side Bath and title partner Dyson extended their partnership for a further two years. The new 2016-17 Dyson branded match kit and training wear was launched over the summer.

LONDON
Spurs on track for revenue boost

Tottenham Hotspur FC is in line for a $132 million cash injection when it moves into its new 61,000-seat stadium, according to a (London) Daily Mail report. The club will offer a wide range of sponsorship deals linked to the $530 million ground, which it hopes will open for the start of the 2018-19 season.

MAINZ, GERMANY
FSV Mainz shops with Intersport

Bundesliga club FSV Mainz agreed to a new sponsorship deal with sports retail chain Intersport for the 2016-17 season. As part of the deal, Intersport will receive ad space on LED boards and regular sideline signage during home games at the Opel Arena.

MANCHESTER
UFC event sells out

Tickets for the Oct. 8 UFC event in Manchester sold out in six minutes on Sept. 9, according to a Reuters report. The 3 a.m. local start time for the main card is for the benefit of the North American pay-per-view audience. Tickets ranged from $53 to $265.

RIO DE JANEIRO
Ticket ring defendants to stand trial

A Rio de Janeiro court accepted prosecutors’ charges against the man who until recently was Europe’s top Olympic official and nine others in an illegal ticket-scalping ring picked up by police in August, according to a Reuters report. The defendants include Ireland’s Patrick Hickey, who stepped down from his position as IOC executive board member.

ROME
Medalists plead with mayor

Italian medalists from the Rio Games wrote to Rome Mayor Virginia Raggi pleading with her not to drop the capital’s bid for the 2024 Games, according to an AP report. Raggi has voiced opposition to the bid but has not formally rejected it. She is scheduled to meet with Italian Olympic Committee President Giovanni Malago this month.

For more international news, visit www.sportsbusinessdaily.com/global.