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Volume 23 No. 28
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CSN Mid-Atlantic adds Learfield’s Ferreira

Longtime industry executive Joe Ferreira is joining CSN Mid-Atlantic after a stint as Learfield’s first chief content officer.

The Washington, D.C.-area regional sports network hired Ferreira as its vice president of content strategy — a new role that oversees CSN Mid-Atlantic’s studio programming, original content and digital media.

Ferreira will relocate from Texas to the D.C. area and report to network President Rebecca Schulte. He begins his new job Aug. 1.

Ferreira is completing a four-year stint at college marketing and media powerhouse Learfield, which is rumored to be up for sale by its majority owner Providence Equity Partners. Prior to Learfield, Ferreira had jobs with CBS Interactive and the NFL.

— John Ourand