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Volume 22 No. 35
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WME-IMG on the move

Key acquisitions and transactions since the beginning of 2015

Dixon Talent
Represents Stephen Colbert, Carson Daly, Jimmy Kimmel, Bill Simmons and Jon Stewart
Acquired: January 2015

Global eSports Management
A marketing and representation esports talent agency
Acquired: January 2015

Icon Sports Management
A golf talent agency
Acquired: February 2015

Made Fashion Week
Producers of approximately 30 fashion shows annually
Acquired: March 2015

Professional Bull Riders
An international bull riding organization that produces dozens of events across several tours
Acquired: April 2015

Artist Voice
An Australian-based music booking agency
Acquired: April 2015

Brand Events Australia
Producer of the Taste Festivals in Melbourne, Sydney and Perth
Acquired: June 2015

The Wall Group
An artist management and consulting agency
Acquired: July 2015

PWR Events Ltd.
Producers of the Hyde Park Winter Wonderland for The Royal Parks and the Hampton Court Palace Festival for Historic Royal Palaces in the U.K.
Acquired: July 2015

TopShelf
A mobile hospitality and experiential marketing agency
Acquired: August 2015

Miss Universe Organization
Purchases the beauty pageant from Donald Trump
Acquired: September 2015

HEED
A joint venture with data analytics company AGT leveraging Internet of Things technology to enhance the live event experience for consumers
Launched: October 2015

ELeague
The creation of the first esports competitive league along with Turner Broadcasting
Announced: December 2015

Kovert Creative
Partners with industry veterans Joseph Assad and Lewis Kay to form the marketing and communication company
Launched: January 2016

Capital investment
SoftBank invests $250 million into WME-IMG.
Announced: March 2016

Capital investment
Fidelity Management and Research Co., one of the world’s largest mutual fund companies, invests $55 million into WME-IMG
Announced: April 2016

Frieze
Enters into a strategic partnership with the contemporary art and events company
Announced: April 2016

Fusion Marketing
IMG Live

Experiential marketing agencies with clients including Anheuser-Busch InBev, The Coca-Cola Co., DirecTV, Marriott and Purina
Acquired: April 2016

China investment
Forms a new subsidiary in China with partners Sequoia Capital China, Tencent, Focus Media and FountainVest Partners
Launched: June 2016

Ultimate Fighting Championship
Buys the mixed martial arts group for approximately $4 billion
Acquired: July 2016

Source: SportsBusiness Journal research