20 key moments in Under Armour's history
An early prototype.
Founder Kevin Plank creates a moisture-wicking compression T-shirt and launches the company from his grandmother’s basement. The first product sold goes to the Georgia Tech football program, soon followed by the Atlanta Falcons.
The company signs its first league-level deal, becoming an official supplier to NFL Europe.
Apparel deals for Warner Bros. movies "Any Given Sunday" and "The Replacements" give the company great exposure. In future years, Under Armour product would be seen in ESPN's "Playmakers" drama series and NBC's "Friday Night Lights."
Deals struck with the NHL, MLB and USA Baseball make Under Armour an official supplier for the organizations.
One the company’s most successful ad campaigns, “Protect This House,” debuts.
UA Women launches, Under Armour’s first women’s line of clothing.
Under Armour debuts on the Nasdaq. First day shares close at $25.30, up 95 percent from the $13 IPO.
Under Armour Golf launches.
Under Armour debuts its first football cleat, supported by the “Click-Clack” ad campaign.
Under Armour signs a six-year, $60 million deal to become an official footwear supplier of the NFL.
The company’s first full-line retail store opens at the Westfield Mall in Annapolis, Md.
The company’s first prime-time commercial is placed in the year’s most-watched television program — the Super Bowl. The 60-second spot follows the release of Under Armour’s new training footwear line.
Under Armour introduces its first line of running shoes.
Revenue reaches $1 billion for the first time.
The Micro G basketball shoe line launches, timed with the start of the 2010-11 NBA season.
Tottenham Hotspur announces a five-year kit supply agreement beginning with the 2012-13 season, Under Armour’s first with an English Premier League club.
Jordan Spieth and Stephen Curry join Team UA.
Under Armour tops $3 billion in annual sales and overtakes Adidas in combined apparel and footwear sales to become the second biggest sports brand in the U.S.
Misty Copeland provided a dancer’s edge for a much-praised women’s campaign.
“I Will What I Want” women’s campaign begins, earning widespread accolades.
Under Armour and UCLA sign the most lucrative deal in college sports, worth $280 million over 15 years.
Source: SportsBusiness Journal research