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Sports Business Awards

Best in Mobile Fan Experience

Experience
Why it could win:
  • Major growth of client base for its mobile-based ticket upgrade and fan experience technology, including two-thirds of U.S. pro sports teams.
  • Developed products that offer lastminute ticket inventory to college students and other highly coveted youth and millennial audiences.
  • Successful collaboration with MLB teams on mobile pass-based ticket offers that sold tickets for a defined portion of the schedule for a flat fee, then assigned seats randomly as each event arrived.
ReplyBuy
Why it could win:
  • Expansion of its text messagebased ticket ordering technology to dozens of pro and college team clients.
  • Fostered a new realm of ticket purchasing that offers a high degree of immediacy, speed and instant gratification, with an average ticket purchase and delivery time of six seconds.
  • Generated strong ticket purchasing for clients from fans who had not previously engaged with those teams in any way.
OneUp Sports
Why it could win:
  • Strong profile in building mobile applications for pro sports teams that also deeply integrates clients’ corporate partners.
  • Purchased New Jersey-based digital video company CineSport, creating a digital content and marketing operation to service local media outlets and individual teams.
  • Active role in building proprietary mobile games and second-screen experiences for sports.
SeatGeek
Why it could win:
  • Created the SeatGeek Marketplace, allowing individual fans to sell on the site for the first time.
  • More than half of the company’s gross ticket sales volume per day is occurring on mobile.
  • Expansion of its proprietary, mobile-optimized Deal Score that rates every ticket offer on the quality of the deal.
VenueNext
Why it could win:
  • Creation and continued growth of a venue-oriented mobile app for fans that combines ticketing, merchandise, food and beverage, content, way finding and other amenities into a single product.
  • Used during Super Bowl 50 at Levi’s Stadium by nearly half of the crowd.
  • Marked expansion of the Fast Break Pass in collaboration with the Orlando Magic that redefined the parameters of a season ticket.

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

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Sports Media Podcast March 27 2024

29 mins

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