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People and Pop Culture

People: Executive transactions

Labor and Agents
The National Basketball Players Association hired Daren Jenkins as director of communications. Jenkins was manager of communications for the Washington Wizards.

Marketing

BRADSHAW
STECK
DUNDAS
SMG Insight hired Charlie Dundas as commercial director. Dundas was director of business for GMR Marketing.

Learfield Sports hired Fred Steck as Southeast region vice president of national sales and Keith Bradshaw as East region vice president. Steck was FS South/FS Southeast national sales manager, and

HERRITY
Bradshaw was senior sales manager for the Atlanta Spirit.

Pivot Marketing Agency hired Megan Herrity as vice president of travel.

The Aspire Group named Matt Butta senior sales consultant and Taryn Applebaum new sales consultant at Georgia Tech.


Media

RYBACK
DAVIES
MP & Silva promoted Andrea Silva to vice president of acquisitions and Catherine Davies to head of research and intelligence, and hired Frank Uddo as president of North America and Jesse Ryback as vice president of sponsorship for the U.S. Uddo was senior vice president of international content media distribution at WWE, and Ryback was a global business development agent for CAA.

WARD
Tennis Channel hired John Ward as director of advertising sales for the Midwest and Central regions. Ward was an account executive for NBC Sports Group.

ESPN named Freddy Rolón vice president and general manager of ESPN Deportes.

TAP Sports Marketing and Management hired Jordan Koren as vice president of marketing and sponsorships. Koren was an account manager for Octagon.

Motorsports

SYMON
Formula E promoted Susie Weyman to senior partnership activation manager and Blake Martinelli to partnership activation manager, and hired Charlene Nyantekyi as head of hospitality of sales and operations, Will Symon as partnership sales manager, Oliver Bisset as partnership activation coordinator and Lizelle Coetzee as executive assistant to the chief revenue officer.

Soccer
The Los Angeles Football Club hired Erica Bernadas as manager of business development of corporate partnerships. Bernadas was a corporate development account executive with the Columbus Blue Jackets.

O’BRIEN
Sports Equipment and Apparel
Mizuno USA promoted Mark O’Brien to chief operating officer.

Tennis
The BNP Paribas Open promoted Steve Birdwell to chief operating officer.

Other
G-Form hired Steve Kwait as bike and ski resort account manager.

ARTHUR
LALIK
Ticketmaster hired Janeen Lalik as senior vice president of college athletics. Lalik was vice president of business development and partner management for IMG College.

Wazee Digital named Mike Arthur vice president of business development and sales for sports and live events. Arthur was senior director of the global sports and entertainment practice at Avnet Services.

NIBLETT
HOBLEY
ShooWin hired Melissa Hobley as chief marketing officer and Rajesh Raichoudury as chief technology officer.

The Florida High School Athletic Association named Kyle Niblett public relations specialist.

People news
To have your personnel announcements included in the People section, please send information and photos to Brandon McClung at 120 W. Morehead St., Suite 310, Charlotte, NC 28202, or email them to careers@sportsbusinessjournal.com. Electronic photos must be a jpg or tiff file for Macintosh, 2.25 inches wide at 300 dpi. Color only, please. News items may also be sent via fax to (704) 973-1401. If you have questions, call (704) 973-1425.


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