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Volume 21 No. 13
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Bill Rhoda, Dale Koger

Photos by: Legends

Bill Rhoda

President, Legends Global Planning
Dale Koger
Senior vice president, managing director, project development

Koger parlayed a strong run with Turner Construction’s sports group into a new job at Legends with a focus on project management. While at Turner, Koger saw a niche to fill against the likes of Icon Venue Group and PC Sports, among other owner’s representatives. He moved to Legends in February 2014, and his new group is rolling now. It just landed the owner’s rep job for the Los Angeles Rams’ new stadium, the most expensive facility project in North American history. It also has deals with three MLS stadium developments, a major renovation of Philips Arena in Atlanta, the Atlanta Hawks’ new practice facility, the expansion of Arkansas’ football stadium, and the Orlando Magic’s sports and entertainment district. Close to home, Legends Project Development is spearheading future upgrades to Yankee Stadium and the development of Ford Center at the Star, the Dallas Cowboys’ new headquarters and training facility. The Yankees and Cowboys co-own Legends. Rhoda also runs sister firm CSL International, which dominates the market for feasibility studies for big league and college sports projects. His clients include new NFL and MLS stadiums in Los Angeles, D.C. United’s new soccer facility and a much-anticipated ballpark proposed for the Tampa Bay Rays.