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Marketing and Sponsorship

MLB news and notes

Apple and MLB signed a multiyear deal to equip teams with iPad Pro tablets to help the coaching staffs.

Delta signed a five-year sponsorship with the Washington Nationals to be the club’s official airline and private jet carrier. The deal includes sponsorship of the Delta Sky360 Club hospitality and premium seating area at Nationals Park.

The Hartford added the Atlanta Braves, Baltimore Orioles, Colorado Rockies, Minnesota Twins and Pittsburgh Pirates to its stable of MLB club deals, bringing its total to 10.

Braves President John Schuerholz moved to the role of vice chairman. Derek Schiller, executive vice president of sales and marketing, and Mike Plant, executive vice president of business operations, were promoted to presidencies.

— SportsBusiness Daily

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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