Group Created with Sketch.
Volume 23 No. 39
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Not just for fun: Emojis join the conversation as marketing medium

With a generation unable or unwilling to send a text without including emojis, marketers are sensing opportunity and beginning to move in. Forrester Research says more than 6 billion text messages are sent daily in the U.S. With that sort of scale, the question becomes, is there a business in emo...

Already a Subscriber?



Register for a Free Account

  • View unlocked and archive stories for free like this one
Register For Free
×
UNLOCK THIS ARTICLE &
20 YEARS OF SBJ NEWS
with a one-time email verification.
If you already have an account, click here to log in.