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Volume 23 No. 39
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Naming-rights market finds more takers

Financial services, autos biggest buyers
At the height of the recession, naming-rights deals were terribly unpopular across America. A new NFL stadium in New Jersey, built to house the New York Jets and Giants, opened in 2010 without a corporate nameplate, as did the Dallas Cowboys’ $1.3 billion stadium in Arlington, Texas...

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