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Volume 21 No. 35
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OneTwoSee launches digital products for NASCAR, Tribune

OneTwoSee’s new site will feature Sprint Cup driver comparisons.
OneTwoSee, a Philadelphia-based developer of second-screen experiences and data visualization products for sports, has struck a series of new high-level partnerships, including ones with NASCAR and the Tribune Co., and an expanded deal with partner Comcast.

The deal with NASCAR involves OneTwoSee creating a new statistics-driven site at for the postseason Chase for the NASCAR Sprint Cup. The site will feature driver comparisons and track tendencies, performance metrics, and interactive charts showing how positions changed during each race. The site is designed to work live during races with real-time data, as well as during off-race periods.

“Our goal was to create something unique around the Chase for the NASCAR Sprint Cup that was visually appealing with a data-heavy focus, yet easily consumable and understandable to a casual fan as well,” said Colin Smith, NASCAR vice president of digital media. “More than any other sport, we are driven by technology. … This is one of our first live digital products that focuses specifically on The Chase.”

OneTwoSee will also power a new digital product for the Tribune Co. that will feature live scores, statistics, analytics and other content. The product, titled SportsPlus GameTracker, is being distributed through the Chicago Tribune’s online site and covers the Chicago Cubs, White Sox, Bears, Bulls and Blackhawks.

The company also has expanded its relationship with Comcast to enable live statistics and other content on the sports application of X1, the cable giant’s cloud-based TV platform. The X1 integration, allowing for a second-screen companion experience on TV but without overlays, began last spring with MLB games and is now being expanded to NBA and NHL content, as well as other sports.

“What we’ve been able to do is take a lot of this complex data and help simplify it for fans and make it more digestible,” said Jason Angelides, OneTwoSee co-founder and chief operating officer. “There is a growing hunger for this type of immersive data, not only [among] fans but also with more properties and media entities.”

OneTwoSee recently closed on a $1.2 million round of debt financing designed to fuel growth. The company intends to expand from 15 employees to at least 20, with further hiring planned for 2016. The debt round was led by investors MissionOG and Robin Hood Ventures, the same group behind a $1.3 million equity round in 2014.