W
hen Ketchum Sports & Entertainment hired Courtney Nally as its first intern in the summer of 2001, little did the agency know it would turn out to be one of the firm’s greatest personnel decisions.
Since joining Ketchum full time in 2005, Nally has been charged with managing the agency’s sports public relations and talent team. She also has led the development and implementation of the KSE Celebrity & Influencer Engagement team, which counts among its clients Liberty Mutual Insurance, Oakley and Pfizer.
Courtney Nally
Ketchum Sports & Entertainment | Senior Vice President and
General Manager, Entertainment
Her work has played on the world’s biggest sports stages as well. In recent years, Nally was tasked with handling Liberty Mutual’s first partnership with Team USA. Nally paired more than 50 Olympic athletes with the company to participate in more than 150 Olympic-themed activities leading up to the 2014 Sochi Winter Games.
But Nally counts her work several years back with the Tostitos Fiesta Bowl on behalf of client Tostitos among her most memorable executions. During a halftime event at the 2011 game, military families were reunited with an active duty relative.
“At the end of the day, this is a job,” Nally said, “but you realize you really can make some special moments along the way.”
— Anna Hrushka
