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Volume 23 No. 39
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Tailgating goes extreme

The drive for premium experiences has reached outside the stadium gates, and that has several companies looking to cash in
Tailgating is no picnic in sports. The business of pregame hospitality today requires an ever higher degree of premium service as corporate clients and college donors grow accustomed to more luxury at the game. Across the sports landscape and especially in football, where tailgating plays a p...

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