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Volume 22 No. 19
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Executives weigh in on sports education

The following are results of the Turnkey Sports Poll taken in June. The survey covered more than 2,000 senior-level sports industry executives spanning professional and college sports.

Which of the following factors are most important for the success of a sport management program? Note: Respondents could select the top two.
How many years into a professional career does educational background no longer matter?
Which of the following carries the most weight when evaluating entry-level candidates on paper?
Is an MBA degree a prerequisite for an executive-level position in sports?
If all other aspects in two candidates’ profiles were equal, would you prefer to hire someone with a degree from a top-five sport management MBA program or a top-25 MBA program?
Which school offers the top sport management program in the U.S.? (open selections)

Source: Turnkey Sports & Entertainment in conjunction with SportsBusiness Journal. Turnkey Intelligence specializes in research, measurement and lead generation for brands and properties. Visit