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Volume 23 No. 39
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Millennials put ticket strategies to test

Teams and leagues employ non-traditional tactics to target offers to younger consumers
Amy Howe, Ticketmaster’s new chief operating officer, sees a common thread in all the major changes the ticketing giant is pursuing. Between mobile ticketing, social media-based selling, increased in-venue engagement, seat upgrades, more powerful tools for event discovery, and last-minute o...

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