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Former CBS, ESPN executive Len DeLuca joins team at IMG in charge of original content

Editor's note: This story is revised from the print edition.

Longtime television executive Len DeLuca has joined the content team at IMG, where he will work on developing original content.

DeLuca, a veteran of three decades at CBS Sports and ESPN, has consulted with IMG in the past, but this new role will make him senior vice president for original content. He will be peers with three other IMG executives at the senior vice president level: Michael Antinoro (programming and production), Michael Bloom (original content) and Will Staeger (programming and content strategy).

All four senior vice presidents report to Mark Shapiro, IMG’s chief content officer.

The original content team is working on projects such as a film on the life of former New Orleans Saints safety and ALS activist Steve Gleason, branded content for Visa and Anheuser-Busch InBev, the inaugural Live Nation Music Awards for Turner, and programming for NFL Network.

DeLuca most recently has consulted for his own shop, Len DeLuca & Associates, while also teaching at New York University’s Tisch Institute for Sports Management, Media, and Business. He left ESPN in 2010 after a 14-year run of working on a variety of properties, from Major League Baseball and the NBA to college sports and tennis. It was during that time that DeLuca and Shapiro worked together at the network.

DeLuca also was an executive at CBS from 1980-96, during which time he worked on the NCAA basketball tournament, SEC football and the NFL.

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