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Volume 21 No. 34
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Forty Under 40: Chad Seigler

Chad Seigler

Age: 40 (turned 40 in January)
Company: NASCAR
Vice president, business development
Where born: Charlotte
Education: Appalachian State University (B.S., communications)
Family: Wife, Kelly; children Jackson (11) and Maitlain (8)

Causes supported: MS Foundation, and local charity Robin’s Ride for ovarian cancer.
Most thrilling/adventurous thing I’ve ever done: Going 200 mph around a track in a Corvette with NASCAR driver Tony Stewart.
Person in the industry I’d most like to meet: Billy Beane.
If I could change jobs with anyone for a day, it would be: Jimmy Buffett — the idea of having 20,000 people singing your songs while performing in shorts and flip-flops.
2015 will be a good year if: If I find an entitlement replacement for Sprint.
My fellow Forty Under 40 class members would be surprised to know that I: Hold an FCC license to be a radio DJ.


Now immersed in what will likely be one of the most impactful sports sponsorship deals this decade, with NASCAR’s hunt to replace Sprint, Chad Seigler likes to joke that one way or the other, his résumé is going to soon change.

Sprint’s deal ends in 2016, and NASCAR recently entered the market to find its next primary series title sponsor. The enormity of the deal and how it could affect not just the sport but also Seigler’s career moving forward is not


SBJ Podcast:
Forty Under 40 editor Mark Mensheha and Executive Editor Abraham Madkour discuss this year's class, some of the more interesting stories in it and how the selection process works.

lost upon the North Carolina native, who was promoted to vice president of business development earlier this year.

“I tell people jokingly, ‘It’s a résumé-builder in the fact that either you play a major role in replacing Sprint — or you don’t do it, and you need to update your résumé,’” Seigler said. “It definitely is going to make my résumé look different.”

After spending nearly eight years on the team-marketing side of NASCAR, Seigler said that last year he began pondering what his next move in the sport was. He previously worked in business development during a stint with the Carolina Panthers, and he had an urge to get back to the business of soliciting revenue. Ultimately, that desire would lead to his new job and to the opportunities ahead.

“I’ve always had a ton of passion for the sport to be out there on the front line and be the guy out on the street telling the story; that was something I was not just intrigued but excited about,” Seigler said. “Obviously the timing of the Sprint replacement only comes around every once in awhile — this is the third time in 70 years — so it’s not something that’s out there every day that you get to be a part of.”

— Adam Stern