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Volume 21 No. 34
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Coast to Coast

Angels renewal rate at 95 percent

The renewal rate for Los Angeles Angels of Anaheim season tickets is about 95 percent despite prices increasing on average between 1 percent and 3 percent over last season, according to a Los Angeles Times report. The Angels sold 16,000 full-season equivalents in 2014 and have drawn 3 million or more fans for 12 straight seasons.

Falcons plan unique display for new stadium.
Daktronics to build ‘halo’ board

The Atlanta Falcons have hired Daktronics to build a first-of-its-kind circular LED video display for the team’s new $1.4 billion stadium. The 63,800-square-foot display will be more than five stories high and is referred to as the “halo” board. It will be built into the stadium’s retractable roof structure, positioned above the center of the field.

SunTrust Park on schedule
Cobb County (Ga.) Manager David Hankerson said work on the Atlanta Braves’ SunTrust Park is moving forward as planned, according to a Marietta Daily Journal report. Hankerson: “We’re on track and on schedule for the April 2017 opening.”

New book marks Orioles’ 60 years

The Baltimore Orioles are producing an official legacy book titled “Baltimore Orioles: 60 Years of Orioles Magic.” Season-ticket holders who have been with the club for the past three seasons will receive a complimentary copy of the book, which is scheduled to arrive in April.

$3 million bump in royalties expected

Ohio State University officials expect a
$3 million increase in royalties over last year from licensed merchandise sales, according to a Columbus Dispatch report. That figure is based on anticipated revenue of $17 million in royalties this year.

Illinois Swimming signs title sponsor

Discover Student Loans has become the title sponsor of the Illinois Swimming Championship Meets. The sponsorship includes exclusive naming rights to all championship events, along with advertising, announcements, signage and experiential marketing opportunities. Illinois Swimming has more than 20,000 registered athletes and more than 2,000 coaches and officials representing 118 swim clubs.

Joe Louis Arena, now with free public Wi-Fi, is scheduled to be demolished after the new arena is completed in 2017.
Joe Louis Arena Wi-Fi debuts

Olympia Entertainment and the Red Wings launched free high-speed public Wi-Fi at Joe Louis Arena late last month. The team partnered with Morrisville, N.C.-based SignalShare and San Jose, Calif.-based Extreme Networks to install the system.

Hotels tied to arena project
City officials in Detroit are nearing a deal with Olympia Development that could save and redevelop one of two hotels near the Detroit Red Wings’ planned new arena, according to a Detroit Free Press report. The hotels’ fate is the subject of negotiations involving the city council, Mayor Mike Duggan and Olympia Development, which is building the arena.

Griffins marking 20th
The Grand Rapids Griffins introduced a 20th anniversary logo that will be at the forefront of a  planned yearlong celebration during the 2015-16 AHL season. The logo, designed by the Griffins with input from Reebok, features a silver shield and a “frozen” numeral 20.

Royals roll out ‘Forever’ campaign

The Kansas City Royals debuted an advertising campaign that carries the tagline “Forever Royal.” The ad agency behind the campaign is Walz Tetrick Advertising, now in its third year with the club. The campaign officially launched on Feb. 1 with a local commercial during the Super Bowl.

Dodgers say ‘We Love LA’

The Los Angeles Dodgers launched their 2015 “We Love LA” advertising, marketing and digital campaign. The campaign will be incorporated into the team’s print ads, radio spots and other sales collateral. It also will be displayed on billboards and bus shelters and in television advertising that will break this month.


Big East wants to ‘Make it Here’
A new campaign to promote the Big East Conference men’s basketball tournament was created by marketing firm Cenergy of East Aurora, N.Y. Dubbed “Make it Here,” the campaign includes elements to be shown on New York City subways, in print, on TV and throughout Madison Square Garden, where the tournament will be held March 11-14.

Soul moves corporate HQs

The AFL Philadelphia Soul relocated its corporate offices to Voorhees, N.J. The new location, like the team’s previous headquarters site in Philadelphia, is owned by Soul co-majority owner Craig Spencer. The Soul’s front office has about two dozen employees. The Soul will continue to have its practice facility at Nexxt Level Sports in Voorhees.

Chargers shake up ticket prices

The San Diego Chargers are restructuring season-ticket prices for 2015 by lowering the cost of the worst seats and raising prices on the best general seats at Qualcomm Stadium, according to a San Diego Union-Tribune report. Among the ticket prices lowered will be 9,000 seats now priced at $67 per game.


Blatter confirms rights criteria

FIFA President Sepp Blatter confirmed that human rights criteria will be used in assessing bids to host future World Cups, according to a (London) Independent report. The news follows criticism of the human rights record of 2022 host Qatar.

Hamburgh SV re-signs Kumho

Bundesliga club Hamburg SV agreed to a partnership with South Korean tiremaker Kumho. The deal, which took effect with the start of the second half of the 2014-15 season, will run until the end of the 2016-17 campaign. Kumho was an official partner of the club from 2011-13.

Track signs brewer to premium level

German beer brand Bitburger signed on as a premium partner of the Hockenheimring racetrack. The deal, which took effect Jan. 1, provides the brand with distribution rights and marketing opportunities.

Coke, Nissan sponsoring torch tour

Coca-Cola, Nissan and Brazilian bank Bradesco will support an Olympic torch tour through 250 towns and cities in Brazil next year, according to a Bloomberg report. Rio 2016 marketing head Renato Ciuchini said the deals are worth about $194 million in total.

Thai group buys Sheffield United

League Championship club Sheffield, which last played in the Premier League 15 years ago, has been taken over by a Thai consortium, according to a Reuters report. Dejphon Chansiri, whose family owns Thai Union Frozen Group, acquired a 100 percent stake in the club.

Sky buying TV rights to Open

Sky Sports will pay more than $15 million a year to grab exclusive live rights for Open Championship golf from the BBC, according to a (London) Daily Mail report. The contract will end the BBC’s 59-year ownership of the rights after the next tournament at St Andrews in July.

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