50 Most Influential: No. 40 — Tom Long / Andy England
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CHANGE FROM 2013: +2The market for big brewers is worrisome due to inroads made by wine, craft beer and spirits. The MillerCoors tandem is fighting back by using its deep sports investments to tout products like Redd’s Apple Ale, several hard cider brands and a retro ad campaign that takes Miller Lite back to its roots as the first mass-marketed light beer.
NBA writer John Lombardo and Executive Editor Abraham Madkour discuss the reasoning behind Adam Silver being No. 1 on our Most Influential list.