50 Most Influential: No. 37 — Jorn Socquet / Lucas Herscovici
Vice President, Marketing
Anheuser-Busch InBevCHANGE FROM 2013: NEWCOMERS
Vice President, Consumer Connections
Anheuser-Busch InBevIt’s fair to say A-B’s marketing is somewhere between in flux and recast. Socquet is in his 10th month heading domestic marketing, while Herscovici is just four months in overseeing domestic sports, entertainment, media and digital. Every big brewer is battling competition from craft beer, and spirits, so there’s pressure for the new crew to deliver.
NBA writer John Lombardo and Executive Editor Abraham Madkour discuss the reasoning behind Adam Silver being No. 1 on our Most Influential list.