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Volume 23 No. 28
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50 Most Influential: No. 37 — Jorn Socquet / Lucas Herscovici


ANHEUSER-BUSCH (2)


37

jorn 
socquet

Vice President, Marketing

Anheuser-Busch InBev

CHANGE FROM 2013: NEWCOMERS

lucas
herscovici

Vice President, Consumer Connections

Anheuser-Busch InBev

It’s fair to say A-B’s marketing is somewhere between in flux and recast. Socquet is in his 10th month heading domestic marketing, while Herscovici is just four months in overseeing domestic sports, entertainment, media and digital. Every big brewer is battling competition from craft beer, and spirits, so there’s pressure for the new crew to deliver.
{podcast}

SBJ Podcast:
NBA writer John Lombardo and Executive Editor Abraham Madkour discuss the reasoning behind Adam Silver being No. 1 on our Most Influential list.


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