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Volume 23 No. 29
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50 Most Influential: No. 17 — Mark Parker / Trevor Edwards


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17
Mark 
ParkeR

President & CEO

Nike Inc.

Trevor 
Edwards

President

Nike Brand

CHANGE FROM 2013: +1

Parker and Edwards lead a Nike that looks stronger, which is saying a lot. Nike is more aligned with its retailers than ever, and its ability to stay relevant to its core consumers is a remarkable constant. Nike’s expensive battle with Under Armour to retain NBA MVP Kevin Durant is the latest in what will be an increasing amount of dust-ups between the rival brands.
{podcast}

SBJ Podcast:
NBA writer John Lombardo and Executive Editor Abraham Madkour discuss the reasoning behind Adam Silver being No. 1 on our Most Influential list.


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