50 Most Influential: No. 11 — Mark Lazarus
NBC Sports GroupCHANGE FROM 2013: -2
Under Lazarus’ leadership, the Olympics have been a good business for NBC, generating big TV ratings and bigger revenue. The Sochi Games were remarkable for being available on every device and still not cannibalizing the Peacock Network’s prime-time ratings. Oh, and prime-time TV’s top-rated show — “Sunday Night Football” — is still part of Lazarus’ domain on NBC, too.
Media reporter John Ourand and Executive Editor Abraham Madkour discuss Mark Lazarus' position at No. 11 on our list as well as the other media members represented among this year's Most Influential sports business executives.