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Volume 23 No. 34
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The Sit-Down: Anita Elberse, Harvard Business School

Author of “Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment” talks big bets, big revenue and superstars as media companies
T he notion is that companies, content producers in the world of entertainment, record labels, film studios, television networks and many sport producing companies live and die by what I call the blockbuster strategy . They are willingly taking bets — big bets — on what the...

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