Menu
In-Depth

Meet the GMs: Masai Ujiri

MASAI UJIRI
Title: President of basketball operations, general manager, Toronto Raptors
Career path: Played college basketball in the U.S. and professionally overseas; interned with the Orlando Magic; assistant general manager for three years with the Toronto Raptors; named general manager and executive vice president of basketball operations for the Denver Nuggets in 2010; named NBA Executive of the Year in 2013; hired by Maple Leaf Sports & Entertainment in May 2013

Masai Ujiri’s improbable path to the Toronto Raptors’ general manager office begins in his native Nigeria with stops in London, North Dakota and Montana, a stint playing overseas, and an unpaid internship for the Orlando Magic.

Along the way Ujiri, who was named president of basketball operations and general manager of the Raptors in 2013, has made the most of every opportunity, a skill that has produced one of the most promising general managers in the business. Last year, Ujiri, 43, took over the Raptors, who were surprisingly successful in earning a 48-34 record and making the playoffs for the first time since 2008.

The upstart Raptors lost in seven games to the Brooklyn Nets in the first round of the playoffs, but to Ujiri, the

Photo by: NBAE / Getty Images
team’s unexpected success simply followed what he had previously done when he was executive vice president and general manager of the Denver Nuggets, where he was named NBA Executive of the Year in 2013.

Entering his second season in Toronto, Ujiri can turn to skills learned over a vast set of experiences to continue his upward trajectory.

His dad was the head of nursing education in Nigeria and the family traveled often. Ujiri was schooled in London, went to prep school in Seattle, played junior college basketball at Bismarck State, then played at Montana State. He played professionally overseas for six years with stops in Greece, Belgium, Finland and Germany. He then took an unpaid internship with the Magic and worked his way into a full-time scouting position.

“Being in quite a few places, watching my dad, growing up, loving basketball but traveling and meeting all different kinds of people and

{podcast}

SBJ Podcast:
NBA writer John Lombardo and Assistant Managing Editor Tom Stinson discuss how the Cavs are handling LeBron James' return from a business perspective, as well as how the NBA's new breed of GM could change the game.

respecting different cultures helps a lot,” Ujiri said.

A meeting with former Magic general manager John Gabriel in 2002 led to a full-time scouting job with the Nuggets, followed by another scouting job for the Raptors. The Nuggets hired Ujiri as assistant general manager in 2004 and he became general manager of the team in 2010.

This offseason in Toronto, Ujiri was aggressive, quickly extending head coach Dwane Casey’s contract and making a surprising first-round draft pick in relatively unknown, 18-year-old Brazilian Bruno Caboclo. Ujiri then signed Raptors star Kyle Lowry to a new four-year, $48 million deal, a move that kept the team’s best player in Toronto.

“Masai is very worldly and the NBA is a world game,” said Tim Leiweke, the outgoing chief executive officer of Maple Leaf Sports & Entertainment, which owns the Raptors. “He’s learned to adapt in difficult situations. He can adapt to any challenge because his road had prepared him for it. There is little we can throw his way that he is not prepared to handle and make the right decision.”

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2014/10/20/In-Depth/Ujiri.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2014/10/20/In-Depth/Ujiri.aspx

CLOSE