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Volume 21 No. 2
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NFL looks for CMO after exec changes

The NFL is conducting a search for a new chief marketing officer after a series of high-level organizational changes that Commissioner Roger Goodell outlined in a memo sent last week to teams and league officials.

Mark Waller is dropping his CMO title to focus fully on international, a role he had before taking over marketing. He is being promoted to executive vice president and will report directly to the commissioner.

Waller joined the NFL in 2006 to run international and assumed the CMO role in 2009.

NFL Executive Vice President Eric Grubman, meanwhile, “will focus on critical league priorities, including stadium development, the return of a team presence to the Los Angeles area, the league’s strategic investment fund, and other key

strategic initiatives,” Goodell wrote in the memo. Grubman will retain his EVP rank with the new responsibilities; he had been executive vice president of business ventures.

Brian Rolapp, already chief operating officer of NFL Media, adds oversight of consumer products to his responsibilities, according to the memo. Additionally, Chris Halpin, a league vice president, is being promoted to senior vice president and also will have responsibility for consumer products.