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Volume 21 No. 2
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NFL preseason: Hall of Fame Game

Average viewership for last year’s Dolphins-Cowboys game topped 10 million.

The NFL’s preseason schedule kicks off again this year with the Pro Football Hall of Fame Game. This year’s game, on Sunday, features the New York Giants against Buffalo, from Canton, Ohio, with a national broadcast on NBC.

National viewership for last year’s game was down 9 percent from 2003, but the game still traditionally outdraws just about every other type of programming it goes up against. Current rights holder NBC has won the night in prime time in all six years it has aired the game.

NBC’s rights to the game expire after next year’s matchup.

Sources: NFL Network, SportsBusiness Daily archives