NFL preseason: Hall of Fame Game
Average viewership for last year’s Dolphins-Cowboys game topped 10 million.
National viewership for last year’s game was down 9 percent from 2003, but the game still traditionally outdraws just about every other type of programming it goes up against. Current rights holder NBC has won the night in prime time in all six years it has aired the game.
NBC’s rights to the game expire after next year’s matchup.
Sources: NFL Network, SportsBusiness Daily archives