Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Former Turner exec D’Alba goes to IMG

IMG has tapped a former Turner sales executive, Greg D’Alba, to become the company’s first head of global sales.

D'Alba

D’Alba, the former president of CNN and Turner digital ad sales, has been hired as IMG’s president of global sales and marketing, a new role that will be tasked with selling sponsorships across the company’s events, which range from golf tournaments to fashion shows to concert tours. IMG announced the news internally last week.

D’Alba is the first major hire IMG has made since it was acquired by WME in a $2.4 billion deal last year. WME co-CEOs Ari Emanuel and Patrick Whitesell believe a global sales executive can help increase revenue at the company by finding new sponsors and opportunities for existing clients to do more with other IMG events.

He will be based in New York and report to Emanuel and Whitesell.

D’Alba joined CNN in 1986 and eventually became the president of digital ad sales. He left the company this year during a restructuring. He was praised by Turner President David Levy for his leadership and client relationships. He spent the bulk of his career working on the news side of the business with CNN.

The last time IMG hired a senior sales executive to sell across its assets was in 2006, when it tapped former NBC executive Peter Lazarus to develop a centralized sales strategy. It abandoned those efforts less than a year later. D’Alba’s role will be different in that he won’t lead a centralized sales team.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2014/06/23/Marketing-and-Sponsorship/IMG-DAlba.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2014/06/23/Marketing-and-Sponsorship/IMG-DAlba.aspx

CLOSE