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Volume 23 No. 33
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In the trenches of Hispanic marketing

We asked marketers who make their living in the Hispanic space to share their insight into reaching this fast-growing demo. From grassroots marketing and targeting moms, to year-round messaging and building trust, here’s what they had to say.
EDUARDO PEREZ PM Publicidad A tlanta-based marketer Eduardo Perez concedes that figuring out the right way to reach Hispanics can be a Perez says it’s important to keep the focus on family. Photo...

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