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Volume 21 No. 1
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Faces and Places — Activation Summit

More than 400 people were in San Francisco May 29-30 for the Intersport Activation Summit at The Ritz-Carlton. Silicon Valley provided a backdrop for exploring the effects of technology on the next wave of sponsorship activation and event marketing.

Photos by Jasmine Wang Photography

The San Francisco Giants’ Larry Baer, the Golden State Warriors’ Rick Welts, and the San Jose Sharks’ John Tortora discuss the state of sports sponsorship.

San Francisco 49ers President Paraag Marathe and Courtnee Westendorf, head of brand experience marketing for Intel, were among those talking about technology’s role at the new Levi’s Stadium.

A private speakers dinner was held at the EPIC Roasthouse along San Francisco’s Embarcadero, where attendees overlooked the Bay Bridge.

Intersport’s founder, president and CEO, Charlie Besser, welcomes attendees.

Andrew Cohen, Visa vice president for global Olympics sponsorship marketing, discusses the brand’s activities around the Sochi Games.

Jeff Goodby, co-chairman and partner at Goodby Silverstein & Partners, shares thoughts on storytelling in the digital world.

Attendees enjoy lunch between the first day’s sessions.

Laura Froelich, Twitter Amplify head of sports programming and development, talks about improving fan engagement.

Larry Probst, USOC chairman and Electronic Arts executive chairman, discusses how he helped turn the USOC around.

Michael McNeil of MJM Creative and SBJ columnist Bill Sutton of the University of South Florida and Bill Sutton & Associates

Kaitlyn Banchero of Street League Skateboarding with Erin Ream and Celia Santi of Competitor Group

Please submit photos for review of industry conferences, parties, product launches and openings showcasing the people and personalities at the event. Include the event date, location, names/titles of those featured along with credit information. The photo specifications are as follows: 300dpi, tiff, jpeg or eps color images. Submit digital photos for review at: or send color prints to: Faces & Places, c/o Street & Smith’s SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202.