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People and Pop Culture

Faces and Places — Activation Summit


More than 400 people were in San Francisco May 29-30 for the Intersport Activation Summit at The Ritz-Carlton. Silicon Valley provided a backdrop for exploring the effects of technology on the next wave of sponsorship activation and event marketing.

Photos by Jasmine Wang Photography

The San Francisco Giants’ Larry Baer, the Golden State Warriors’ Rick Welts, and the San Jose Sharks’ John Tortora discuss the state of sports sponsorship.

 
San Francisco 49ers President Paraag Marathe and Courtnee Westendorf, head of brand experience marketing for Intel, were among those talking about technology’s role at the new Levi’s Stadium.


A private speakers dinner was held at the EPIC Roasthouse along San Francisco’s Embarcadero, where attendees overlooked the Bay Bridge.


Intersport’s founder, president and CEO, Charlie Besser, welcomes attendees.


Andrew Cohen, Visa vice president for global Olympics sponsorship marketing, discusses the brand’s activities around the Sochi Games.

Jeff Goodby, co-chairman and partner at Goodby Silverstein & Partners, shares thoughts on storytelling in the digital world.


Attendees enjoy lunch between the first day’s sessions.

Laura Froelich, Twitter Amplify head of sports programming and development, talks about improving fan engagement.


Larry Probst, USOC chairman and Electronic Arts executive chairman, discusses how he helped turn the USOC around.

Michael McNeil of MJM Creative and SBJ columnist Bill Sutton of the University of South Florida and Bill Sutton & Associates

Kaitlyn Banchero of Street League Skateboarding with Erin Ream and Celia Santi of Competitor Group

Please submit photos for review of industry conferences, parties, product launches and openings showcasing the people and personalities at the event. Include the event date, location, names/titles of those featured along with credit information. The photo specifications are as follows: 300dpi, tiff, jpeg or eps color images. Submit digital photos for review at: photo@sportsbusinessjournal.com or send color prints to: Faces & Places, c/o Street & Smith’s SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202.

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On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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