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Volume 23 No. 39
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Allstate’s net gain

How the company's field goal nets went from big idea to masterful marketing
As Allstate approaches its first decade as a college football fixture, the origin of its field goal nets can finally be revealed. Turns out that some of the most indelible advertising in sports was inspired, when traced back to its origin, by a Wilson tennis racket. It was more than a dozen yea...

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