Group Created with Sketch.
Volume 20 No. 42

People and Pop Culture

Barclays Center named Ed Manetta director of sports programming. Manetta was managing director at Fastlane Communications.

Iowa Speedway named Edward Williams director of integrated marketing communications. Williams was manager of media relations at Homestead-Miami Speedway.


The Dallas Cowboys promoted Matt Coy to director of event presentation and Cory Miller to event presentation manager.

The Miami Dolphins hired Dan Caspersen to oversee the organization’s human resources department and Joe Cicini to oversee security efforts. Caspersen was executive vice president of human resources for Toys R Us, and Cicini worked in the Miami division of the FBI. The team also named Brandon Shore to work in human resources.

Seattle Seahawks senior personnel executive Scot McCloughan resigned.

The Edmonton Oilers named Bill Scott assistant general manager. Scott was general manager of the American Hockey League’s Oklahoma City Barons.


IMG College promoted Pat Streko to general manager at Duke, replacing Marc Tuttle, who was named general manager at Kansas. Arden Robbins was named general manager at South Florida and Kyle Draper general manager at South Carolina.

Jeff Holbrook launched Potentia Athletic Partners, a sports and entertainment

representation agency. Holbrook was chief marketing officer at Blake Sports Group.

Getty Images promoted Howie Burke to senior director, Janey Marks to senior director of sports and Michael Klein to director of sports.

Bounce TV named Jim Weiss senior vice president of corporate communications. Weiss was vice president of communications and public relations for CSE.

Entercom Communications named Eric Kourtesis and Isaiah Moskowitz account executives and Chris Hennessey director of business development for the East Coast.

Sports Illustrated named Lindsay Applebaum special projects editor. She was a sports editor at The Washington Post.

CBS Sports promoted Mariel Brady to communications manager.

MLB Network promoted Erick Van Tuyl to vice president and Stephanie Scarpulla to director.

PlayOn! Sports, a high school sports media company, named Christopher Young vice president of sales for NFHS Network. Young was director of strategic partnerships with the CBS Altitude Group.

Phil Lind will retire as vice chairman and vice president of regulatory of Rogers Communication, effective the end of 2014. Lind will continue as a consultant for the company for three years.

F1 Team Ferrari named Marco Mattiacci principal. Mattiacci is Ferrari North America president and chief executive officer and replaces Stefano Domenicali, who resigned April 14.

Richard Childress Racing named Matt Shearer director of business development. Shearer was partnership development manager for Churchill Downs Inc.

Sporting Goods and Apparel
Foot Locker promoted Sheilagh Clarke to senior vice president, general counsel and secretary, effective June 1.

Skins, a compression sportswear company, named Eric Law its Florida representative.

Collegiate Licensing Co. named Nicole Armentrout senior director of marketing. Armentrout was partner and account director at Eric Mower & Associates.

SKLZ, an apparel and equipment brand, named Laura Wolf Stein vice president of marketing, Brian Farber soccer product manager and Chuck Rodrigues director of sales for the mass/club channel.

Britton Gallagher’s Professional Athletes & Entertainers Insurance Solutions practice named Chris Black client associate.

Professional Bull Riders named Kasey Coler vice president of marketing. Coler was vice president of marketing for IndyCar.

The Nevada State Athletic Commission named Robert Bennett executive director. Bennett was a professional boxing judge for the commission.

Model train and die-cast collectible company Lionel named Howard Hitchcock president.

Major League Gaming named Ryan Wyatt vice president of programming. Wyatt was head of Live and eSports for Machinima. Chris Puckett moves to vice president and executive producer of’s eSports Report and all MLG Pro Circuit competition broadcasts. Puckett was vice president of programming.

One FC, an Asian MMA organization, named Rich Franklin vice president. Franklin is a former UFC champion.

Awards and Boards
The National Junior College Athletic Association presented the NJCAA Loyalty Award to Verl Petsch Jr. Petsch was volleyball coach and athletic director at Eastern Wyoming College.

The Indianapolis Bar Association Sports and Entertainment Law Section and the North Carolina Bar Association awarded Stokely Caldwell Jr. the TRAC Star Award at The Racing Attorney Conference. Caldwell is an attorney with Robinson Bradshaw & Hinson, P.A.

Schwartz Investment Trust, which oversees the Ave Maria Mutual Funds, named John McHale Jr. to its board of trustees. McHale is executive vice president and chief information officer for MLB.

After-School All-Stars Atlanta named Jeff Genthner to its board of directors. Genthner is senior vice president and general manager of the Fox Sports South Regional Networks.

San Antonio Spurs owner Peter Holt is stepping down as chairman of the NBA board of governors.

The 2014 AutoZone Liberty Bowl Festival Association elected Doug Browne president. Browne is president of Peabody Hotels and Resorts. The association also elected Billy Hicks chairman, Pat Caldwell vice president, Scott Barber secretary and Leigh Shockey treasurer.

Global Force Wrestling named Hermie Sadler to its board of directors. Sadler is a NASCAR analyst for Fox Sports and a former driver.

Nike named Michelle Peluso to its board of directors. Peluso is chief executive officer of the online marketplace Gilt.

People news
To have your personnel announcements included in the People section, please send information and photos to Brandon McClung at 120 W. Morehead St., Suite 310, Charlotte, NC 28202, or email them to Electronic photos must be a jpg or tiff file for Macintosh, 2.25 inches wide at 300 dpi. Color only, please. News items may also be sent via fax to (704) 973-1401. If you have questions, call (704) 973-1425.

NFF, NYAC open home for Campbell Trophy

The National Football Foundation and the New York Athletic Club cut the ribbon April 21 on a new section of the club’s Hall of Fame to showcase the foundation’s William V. Campbell Trophy, endowed by HealthSouth. From left: NYAC Athletic Director Cedric Jones, former NYAC Athletic Chairman Brian Healy, NYAC Secretary Richard Tashjian, NYAC Captain Christopher Cassell, NYAC President Dominic Bruzzese, NFF board member John Mack, NFF President and CEO Steve Hatchell, and NFF board members Jack Ford and Dave Shakespeare.

San Francisco swingers

LPGA Commissioner Mike Whan, Swinging Skirts Golf Team Chairman Johnson Wang and San Francisco Mayor Edwin Lee tee up at the Swinging Skirts LPGA Classic pro-am April 23.

D.C. sports royalty honored

New Washington, D.C., Sports Hall of Fame members were honored at the Washington Nationals’ game April 27: Ted Lerner, George Solomon, Lefty Driesell, Olaf Kolzig, Johnny Holliday, Michael Weiss and Chris Weller, with hall co-chairs Charlie Brotman and Andy Ockershausen, and the Nats’ Mark Lerner, who presented the awards.

Global perspective at USF

The NBA’s John Paul Basile (left) and baseball player Rinku Singh (second from right) discussed the business of sports at the FICCI-IIFA Global Business Forum in Tampa on April 25. The University of South Florida’s Bill Sutton (right) moderated the talk. Also shown is USF’s Kaushal Chari, one of the event organizers.

Cardinals football and fun

The Arizona Cardinals kicked off their Big Red Rib & Music Festival at University of Phoenix Stadium on April 24 with a live special, “Cardinals Spring Tailgate,” on Fox Sports Arizona. On stage are hosts Ron Wolfley and Paul Calvisi and Cardinals President Michael Bidwill.

Legendary Lapchick

At the Legends of Basketball Philanthropy Awards Gala on April 26 at Mohegan Sun, Arnie Fielkow, National Basketball Retired Players Association president and CEO, presents the group’s Lifetime Achievement Award to civil rights activist Richard Lapchick.

Best of Wisconsin

The Green Bay Packers’ Aaron Rodgers and the University of Wisconsin’s Bo Ryan stop with Kenny Dichter and Gary Spitalnik of membership aviation company Wheels Up on the red carpet at the Wisconsin Sports Awards on April 24 at the Kern Center in Milwaukee.

13.1 for Belichick

New England Patriots coach Bill Belichick finished the St. Jude Country Music Nashville Half-Marathon presented by Nissan with fiancée Linda Holliday on April 26.

Students headed for Wells Fargo Center

Brittany Greene (second from left) and Tyler Booker (second from right) accept congratulations from Todd Crosset of the McCormack Sport Management Department at UMass and Rachel Meyrowitz of the Mullins Center. Comcast-Spectacor is providing scholarships for UMass students Greene and Booker to become summer interns at the Wells Fargo Center.

Please submit photos for review of industry conferences, parties, product launches and openings showcasing the people and personalities at the event. Include the event date, location, names/titles of those featured along with credit information. The photo specifications are as follows: 300dpi, tiff, jpeg or eps color images. Submit digital photos for review at: or send color prints to: Faces & Places, c/o Street & Smith’s SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202.

Sports architect Martin DiNitto is a hired gun. He started his own practice, Ballpark Design Associates, in 2010 after spending a combined 24 years working for Populous and HNTB, and he specializes in designing minor league ballparks, teaming with local firms to develop new facilities and renovate existing ones. His most recent project, BB&T Ballpark, opened last month in Charlotte for the Class AAA Knights. Now, he’s shifting his focus to New Orleans, where he is working on a study for upgrades to 17-year-old Zephyr Field, home of the Class AAA Zephyrs. All told, his portfolio covers more than 20 minor league parks.

Improving the fan experience is the primary focus, and giving a lot of diversity to the experience adds to that.

Filling a niche: Group sales is very important to these teams because those are advance sales and the per caps are higher, so the potential revenue-generation is much better than it is from a regular seat holder. You want diversity for groups to gather and a variety of different sizes. On top of that is the ability to hit a higher price range with fans willing to pay more and buy fewer games. Those fans, especially at the minor league level, we haven’t really catered enough to.

Designing for a social experience: The real aspect of people socializing can be a problem if you don’t provide the architectural means to accommodate that practice. In Charlotte, we have 702 drink rail positions around the park. ... I like the idea of going to the concession stand, and I have my hands full, but I’m not ready to go back to my seat yet and just want to stand there to watch the game. I can set my drink down and don’t have to sit on a trash can or balance [my drink] on a railing.

Ripe for renovations: I think you’re going to see that boom again that occurred in the late ’90s. As it turns the corner approaching 25 years, you’ll see more interest in renovation projects to update and create new fan amenities and, consequently, upgrade their revenue-stream production.

Other trends: There’s a great opportunity to make ballparks greener, and I really mean that in the true sense of green … really getting more lush texture, color and fabric from plants and trees back into the ballpark landscape internally. I don’t think we see enough of that. Ribbon boards are slowly making their way into these facilities. As minor league teams learn how to sell that [technology] to sponsors, that’s going to improve. I’m anxious to see more results from Minor League Baseball’s national marketing campaign to attract sponsors, people like Captain Morgan. I’m sure we’ll be developing more specialized areas as those things become familiar. We see it in MLB, but not quite in minor league parks.

— Don Muret

Four years ago, Laura Hamel walked into her office at U.S. Masters Swimming in Sarasota, Fla. She has not stopped walking since.

After researching the negative effects of remaining sedentary during the workday, Hamel, communications and publications director for USMS, installed a treadmill desk in her office to walk on while working. She now walks up to 15 miles in a 10-hour workday.

In the four years since Hamel first introduced the idea to the USMS office, each of the 12 full-time employees at USMS has embraced a more active work setting. Three colleagues now work at treadmill desks; the remainder work at stand-up podium desks.

“We’ve embraced that philosophy of becoming active and moving around,” said Rob Butcher, executive director of USMS. “If this is the only opportunity you have to do so, we want to provide that avenue for you.”

The treadmill and stand-up desks are not mandatory, and employees still have the option to sit down at a traditional desk. However, running shoes are just as common as work shoes in the office.

“Employee morale is very high because of it,” Butcher said. “They appreciate having a company that supports them in this initiative if that’s what they want to do.”

Photos by U.S. Masters Swimming