Game Day: Opening Day
The Boston Red Sox didn’t become world champions by taking it easy. So when Opening Day 2014 arrived, they used the pregame ceremony not only to award World Series rings to their players, but also to recognize survivors of last year’s Boston Marathon bombings, the city’s Fire Department (two of its members were killed fighting a fire in March), the old and new mayors and previous Boston championship teams, among others. We followed the team’s executive vice president and senior adviser to the president/CEO, Dr. Charles Steinberg, and Sarah McKenna, vice president of fan services and entertainment, as they made sure the season’s first pregame was championship caliber.
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