Tiger, McIlroy dominate the leaderboard on social media
The absence of Tiger Woods from the Masters could negatively affect the reach of the event on social media platforms, as Woods remains the most dominant golfer on social media by a large margin. The fan base for Woods is at nearly 7 million followers, more than three times his closest competitor.
Fans want to stay connected to McIlroy and Woods.
Twitter is the most popular social media tool, with 35 of the top 50 golfers represented on the site. Woods is first with 3.8 million fans, followed by McIlroy, Ian Poulter, Bubba Watson and Lee Westwood to round out the top five. Notable popular golfers on Twitter outside the current top 50 include Stewart Cink with 1.1 million followers and John Daly with 371,000.
On Facebook, Adam Scott and Graeme McDowell join Woods, McIlroy and Watson as the most liked, all with more than 75,000 fans.
Instagram is the least used of the social networks for golfers, but some younger golfers have used the platform to show their off-course sides. Rickie Fowler has become the most popular golfer on Instagram, showcasing his life away from the game, while Dustin Johnson and Keegan Bradley also have used the growing social media site effectively.
All numbers were compiled based on official accounts for each golfer based on their current Official World Golf Ranking.
Followers by platform
|Rank||Golfer||Home Country||Total Supporters|
|2||Rory McIlroy||Northern Ireland||2,252,030|
|7||Graeme McDowell||Northern Ireland||662,867|
|22||Ernie Els||South Africa||92,043|
|23||Charl Schwartzel||South Africa||70,264|