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Volume 21 No. 1
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Coast to Coast

Isotopes hoisting new video display

TS Sports is installing a new video display for the Albuquerque Isotopes. The million-dollar investment will be up in time for the Isotopes’ home opener April 11. The new primary video display at Isotopes Park will measure almost 35 feet high by 54 feet wide. The Isotopes are the Class AAA affiliate of the Los Angeles Dodgers.

Skyview adds elements to Reds deal

The Cincinnati Reds and Skyview Networks added applications to their multiyear broadcast service agreement. New to the contract and beginning this season, Skyview will provide its AdView Inventory Management software, a cloud-based application that allows the Reds access to their logs from anywhere an Internet connection is available.

Cycling event switches beers

USA Pro Challenge replaced New Belgium Brewing Co. of Fort Collins with California-based Sierra Nevada Brewing Co. as its official beer partner. The new beer partner has signed a partnership for the races from 2014 through 2016. Sierra Nevada was the beer partner for the first USA Pro Challenge in 2011, before New Belgium held that role the past two years.

Speedway signs Levy Restaurants

Indianapolis Motor Speedway signed a multiyear deal with Levy Restaurants to operate concession stands and manage premium beverage operations, according to an Indianapolis Business Journal report. IMS previously handled all concessions in-house.

Jags plan massive HD displays
The Jacksonville Jaguars partnered with Daktronics to manufacture and install the largest HD LED video displays in the world behind each end zone at EverBank Field. The two end zone displays will each measure 60 feet high by 362 feet wide. Below the north end zone display will be a display measuring nearly 10 feet high by 320 feet.

The end zone displays will each be longer than the actual playing surface.

Royals scooping Belfonte Ice Cream

The Kansas City Royals and Belfonte Ice Cream & Dairy Foods reached a new multiyear partnership. Belfonte will open an ice cream shop at Kauffman Stadium this season and is introducing a Royals-branded Triple Play Sundae premium ice cream that will be available at local retailers.

Target sponsoring Target Field game

Target signed on as a sponsor of the 2014 MLB All-Star Game at Target Field. Under the deal, Target will leverage MLB’s 5-year-old “All Stars Among Us” cause-related program through which fans vote for individuals who have provided exemplary community service.

Knicks to operate new D-League team

The Madison Square Garden Co. acquired the right to own and operate an NBA D-League team that will play in White Plains, N.Y. The new team will be the D-League’s 18th team and will be the exclusive affiliate of the New York Knicks, playing its home games at the Westchester County Center. The Knicks are inviting fans to help choose the name for the new team. Submissions at will be accepted through March 24.

Red Bulls to stay on MSG Networks
MSG Networks will continue as the regional television home of the New York Red Bulls after the parties agreed on a new multiyear extension. MSG Networks will telecast 22 of the Red Bulls’ 34 regular-season games this season, including pregame and postgame coverage.


Midfielder Maurice Edu has a new team and new threads.
New primary kit for Union
The Philadelphia Union has a new primary kit for the 2014 season. The uniform features a gold neckline and three gold stripes down the shoulder and arm, plus two thin gold stripes down the front of the jersey. The unveiling of the new uniform at a “meet the team” event was attended by more than 1,000 fans.

Flyers add prize incentives
The Philadelphia Flyers announced a new promotion, geared toward getting fans to renew or buy season tickets for the 2014-15 season, under which 500 winners will be awarded prizes valued at more than $70,000. The prizes to be awarded every weekday until April 13 include cash and vacations.

Penguins grace Labatt cans

The Pittsburgh Penguins partnered with Labatt, the official import beer of the Pittsburgh Penguins, to produce limited-edition Penguins-branded jersey cans. In addition, the Penguins are partnering with Labatt this season on a hockey toque and hockey sock koozie in-pack promotion.

SS&E encourages downtown living

Spurs Sports & Entertainment launched its Downtown-Area Housing Incentive Program for employees looking to rent or buy in downtown-area neighborhoods. The program is designed to help lure more of SS&E’s 350-plus full-time employees to the city’s core.


Track signs official energy drink
Sonoma Raceway signed 51 Fifty as the facility’s official energy drink. 51 Fifty, based in Livingston, Calif., will be the exclusive energy drink at all Sonoma Raceway major-event weekends in 2014, including the NASCAR Sprint Cup Series, NHRA Mello Yello Drag Racing Series and Izod IndyCar Series.

Board OKs BMO Field expansion

The proposed expansion of BMO Field is one step closer to reality after the Exhibition Place board of governors voted unanimously to approve planned expansion and enhancements, according to a Toronto Sun report. If the Toronto Executive Committee OKs the plan, it will need full council approval before the renovation can get underway.

City official touts cricket stadium
Toronto councilor Adam Vaughan said that he wants a national cricket stadium in Toronto’s downtown, according to a Toronto Sun report. Vaughan’s idea comes as City Hall debates the expansion of BMO Field. Vaughan said cricket is an “emerging market” in this part of the world.


Barca partners with IronFX Global

FC Barcelona agreed to a partnership with online trader IronFX Global. IronFX Global becomes Barcelona’s official partner with global association (except for Spain), marketing and promotional rights for the use of the FC Barcelona brand and players.

Cricket Cup signs tech partner

Reliance Communications signed on as a global partner for the International Cricket Council Twenty20 World Cup, which was slated to begin on Sunday and runs through April 6. Under the partnership, RComm gets exclusive rights to content from the ICC for its mobile platform.

Rangers report losses

League Championship club Queens Park Rangers revealed net debts of $295 million as a result of trying to stay in the Premier League last season, according to a London Times report. The club announced a loss of $109 million for the financial year 2012-13, mainly as a result of paying more in wages than it earned in TV, sponsorship and marketing income.

Storm keeping Crown on jersey

Australian entertainment group Crown Resorts will again be featured on the front of National Rugby League club Melbourne Storm’s jersey for the 2014 season. The agreement between the two marks the fourth year of their relationship.

Mitsubishi adds displays at stadium

Mitsubishi Electric installed five ribbon-board displays measuring 400 meters at Saitama Stadium 2002, home of Japanese football club Urawa Red Diamond. Last year, Mitsubishi installed two Diamond Vision screens at the venue that are the largest in any Japanese soccer stadium.

NBA games coming to TV

The NBA and Saran Media reached a multiyear TV partnership to broadcast the league in Georgia in the Georgian language. The schedule will include at least six regular-season games per week, the All-Star Game, up to 40 playoff games and the NBA Finals.

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