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Volume 21 No. 2
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Paro to Van Wagner’s consulting business

Industry veteran David Paro has been hired by Van Wagner Sports and Entertainment and charged with helping to expand its consulting business.

Named executive vice president, Paro will relocate to New York and build on a division that services the likes of Pepsi, Sanofi, York and MetLife, and accounts for 15 to 20 percent of company revenue.

“We’re making big investments because of the potential I see for consulting, and the hiring of David was step one,” said Van Wagner Sports and Entertainment President Jeff Knapple, who worked with Paro at Frankel and ProServ.

Knapple also noted the growth of Van Wagner from 43 to 100 employees over the past 18 months.

Paro, running his own Deep Alliance Consulting since 1993, is leaving Chicago for the job. “I like the vision and
commitment to the consulting space by Van Wagner and I wanted to be part of something unique,” said Paro, who spent four years at SFX/Clear Channel and four years as director of U.S. sports alliances at McDonald’s.