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Digital Edition
Sports Business Journal issues
Volume 23 No. 38
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Tweets lead to Cheesecake Factory endorsement

Tennis’ Radwanska is ‘one of our biggest fans’
By Daniel Kaplan
March 3, 2014
American restaurant chain The Cheesecake Factory is known for its hefty portions and four-figure calorie counts, not for its sports marketing. Agnieszka Radwanska is a Polish athlete playing a sport, tennis, with a modest-at-best visibility in the United States. So it might seem strange that the ...
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