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Volume 23 No. 38
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Tweets lead to Cheesecake Factory endorsement

Tennis’ Radwanska is ‘one of our biggest fans’
American restaurant chain The Cheesecake Factory is known for its hefty portions and four-figure calorie counts, not for its sports marketing. Agnieszka Radwanska is a Polish athlete playing a sport, tennis, with a modest-at-best visibility in the United States. So it might seem strange that the ...

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