Surprises realign endorsement market USOC to pick 2024 bid city by year end Three more deals lined up for Rio Sochi Games leave a complex legacy Bach energizes IOC membership IOC reprices TOP deals at $200M Hard work helps NGB rebound IOC to explore channel launch USSA leaving time buys behind ‘New guard’ creates new feel with NBC
Upcoming Conferences and Events
SBJ/Feb. 24-March 2, 2014/Olympics
USOC wants to pick 2024 bid city by end of year
Published February 24, 2014, Page 40
With the Sochi Games behind it, the U.S. Olympic Committee plans to turn its attention to a potential bid for the 2024 Summer Games. International Olympic Committee members have encouraged the U.S. to bid, and the USOC is intent on selecting a potential bid city by the end of the year. ...