Sponsors focusing ads on Paralympians Surprises realign endorsement market USOC to pick 2024 bid city by year end Three more deals lined up for Rio Sochi Games leave a complex legacy Bach energizes IOC membership IOC reprices TOP deals at $200M Hard work helps NGB rebound IOC to explore channel launch USSA leaving time buys behind
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SBJ/Feb. 24-March 2, 2014/Olympics
Sochi Games leave a complex legacy
Published February 24, 2014, Page 1
A collective sense of dread gripped the Olympic industry ahead of the Sochi Games. Concerns mounted about security, protests and incomplete hotels. But after the Olympic flame was lit and the Games began, a gradual realization set in: Russia was delivering one of the most operationally ...