Sponsors focusing ads on Paralympians Surprises realign endorsement market USOC to pick 2024 bid city by year end Three more deals lined up for Rio Sochi Games leave a complex legacy Bach energizes IOC membership IOC reprices TOP deals at $200M Hard work helps NGB rebound IOC to explore channel launch USSA leaving time buys behind
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SBJ/Feb. 17-23, 2014/Olympics
IOC reprices TOP deals at $200M
Published February 17, 2014, Page 1
The International Olympic Committee has set a new price point for TOP sponsorships, nearly doubling the cost of four-year global sponsorships from $100 million to $200 million. SBJ Podcast: From Sochi: SBJ Olympics writer Tripp Mickle and Tom Shepard, former Visa mar...