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SBJ/Feb. 17-23, 2014/Marketing and Sponsorship
GM, Mercedes buy into Pac-12 shows
Published February 17, 2014, Page 6
Editor's note: This story is revised from the print edition. The Pac-12 Networks have sold presenting sponsorships of their pregame and postgame shows during the men’s basketball tournament to a pair of automotive companies. General Motors has bought a spot for Buick to spo...